Wednesday, April 9, 2014

#HMLovesMusic Summer Collection



This summer, H&M will launch a new H&M Loves Music collection from Divided, including pieces for both women and men. DJs, artists and producers from around the world will star the campaign which comes in two stages, along with exclusive headphones made in collaboration with Urban Ears, available at selected H&M stores worldwide, as well as online.

H&M Loves Music has all the looks and accessories needed for festivals & endless summer parties: from black-and-white attitude for gigs, to colorful Bohemia and modern surfer styles.

The collection is sweet-but-tough for women, highlighting printed crop-tops, cut-off jeans, long transparent skirts, dungaree shorts, ice wash skinny jeans, chunky necklaces & bandannas - And full of skater attitude for men with sleeveless denim hoodies, tie-dye tanks, skinny jeans & biker hats.







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